Impact
MAKING AN IMPACT IS NOT BULLSHIT
And we do this by processing and selling as much cacao fruit juice as possible, so that as many farmers as possible earn extra income from a former by-product.
We measure and validate this impact in the communities where we operate. We do this in collaboration with partners such as ETG Beyond Beans, the Royal Tropical Institute, and Solidaridad.
CACAO FRUIT FACTORY
Co-founder Linda Klunder emigrated to Ivory Coast in 2023 for 2 years. Here, she will work with our partners to build our "We Squeeze Cacao Fruit Factory," a cacao fruit facility aimed at connecting even more farmers and directly impacting local farmers incomes.
KUMASI CONNECTS
Every week, we receive calls from cacao farmers worldwide asking if we can buy their juice. Due to our factory limitations, this is often not possible, but we believe that as many farmers as possible should benefit from cacao fruit juice. With 'Kumasi Connects,' we assist farmers in establishing their own local juice lines by providing materials, sharing our expertise, and offering financing. Farmers sell bottles of their own cacao fruit juice under their own brand at local markets.
Our colleague Jumoke assisted farmers in 'Banko' in setting up their own 'Banko Cacao Juice' line.
IMPACT THEMES
We made TV episodes about the most important themes in the cocoa industry
CACAO IS A FRUIT! A SUPER FRUIT!
So it's strange to only eat the seeds (the cacao beans). Especially since the fruit is healthy, delicious, and an additional source of income for cacao farmers who often cannot make a decent living from just selling cacao beans.
That's why we squeeze the fruit!
