Origin
IT STARTED WITH A DOCUMENTARY...
The idea for Kumasi arose while making a documentary about the cocoa industry for RTL/Videoland: 'Made possible' (52 min). Founder Lars Gierveld saw that cocoa farmers often live in poverty and, together with a few farmers he followed, devised a special plan to 'think outside the bean'. They ended up in a crazy adventure of juice, sweat and tears. Watch the documentary below.
...AND FLOWED INTO A DRINK
While we started experimenting with a small group of farmers during the documentary, Kumasi now works with more than 400 farmers who now earn up to 30% extra income per kg of cocoa from their harvest. In 2021, we introduced cocoa fruit to the Dutch market in our soft drinks. See the animation below on how this works
CACAO IS A FRUIT! A SUPER FRUIT!
Which you can make much more than just soft drinks. In 2024 we will therefore launch a series of other products made from the delicious fresh-sweet cocoa fruit on the market, such as a special Ready to Drink cocktail in collaboration with De Koninklijke de Kuyper. Stay tuned!
That's why we squeeze the fruit!
